All Together Now
ALL TOGETHER NOW
Collaboration. It’s one of the most important elements to a successful project.
As a photographer, I seek to bring my vision and skills to an assignment while at the same time understanding the clients' needs and vision for the campaign. I’ve always felt that the best work is produced when the working relationship is built on creative collaboration.
During creative calls I often ask which images of mine in particular resonated with the team in regards to the project at hand. It’s a way to get a clearer understanding of what they see as the driving visual force for a campaign. On these calls I really love hearing the creative team walk through the project. Hearing directly from the creative team allows me to learn more about the different creative personalities that came together to create the campaign. This is something they’ve been working on for a long time before I ever see it and understanding their vision is key to understanding how my work can help drive their project.
Working together is about collaboration based on understanding the needs of the project, the vision of the client, and the viewpoint of the photographer. And through understanding each other and the needs of the project we have a solid foundation to bring a campaign to life.